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Basics on Logo Designing

Critical analysis, creativity and planning are the essential steps in being able to create a logo, a visual symbol reflective of a brand’s identity. Using these strategies can bring the logo designer into realizing the essential steps of creating a logo.

Get ideas on company’s vision for their logo

So you are 100% clear on the client company’s brand message, the first thing that should be conducted first is to sit down with the client company and get as much information needed to create a logo that they desire, such as: company’s visions and goals, kind of logo they envision, do’s and don’ts on what the company wants for their logo, what their target market is.

Learn everything about logos

To be able to create a well-designed logo embodying a brand’s identity, the designer must first go through the process of critically analyzing how and what the logo design will come out to be by doing a lot of research online on different logos carrying similar keywords to the brand that your planned logo is representing and learn everything about the various logo concepts by analyzing and connecting their designs to their brand’s theme message and get inspiration from these strategies, thus, the end-product logo should be able to have these qualities – uniquely designed, visually attractive and interesting, simple, and sensible to deliver the brand’s message.

Start with a planned strategy during the creative process

When in the process of drawing the logo, make use of the planned strategies that you have mentally formulated and took note of, which are: work with selected keywords and word alternatives to get fresh ideas that can be relevant to your logo design; study your researched logos, especially those that are of fad designs; design a simple but versatile logo; use basic drawing techniques by using a grid, pen and paper; play up with colors, fonts, layouts.

A story to tell in the logo design

A well-thought of logo should be crafted to be a brand identity that can effectively communicate a core story of which this takes an in-depth process of research and exploration and, therefore, logos are not just mere artworks. A successfully crafted logo is able to tell a story of the brand without requiring any words and through that customers will be able to remember the brand and logo, as well, and to attain this is the job of a logo designer.

Avoid mistakes in logo design

By all means, a logo designer must always be mindful of the mistakes that are commonly committed by some logo designers, such as: underestimating the importance of a proper color, knowing for a fact that the right color identifies the brand image; excessive experimentation may produce a creative logo but may fail in terms of identifying the logo design to the company’s brand; undervaluing custom typography since, it is a fact that custom lettering is more identifiable in a logo than a font downloaded off the internet.